90’s nostalgia

Full House has become Fuller House and gotten renewed for a second season. Chokers and brown lipstick rule the runways. Iggy Azalea remade Clueless . Girl bands are back and soft grunge pastels are the new black. It’s clear that we having a young moment of 90’s nostalgia, as we the millennial move into our adulthood, desperate to relive and remember our childhoods.

Nostalgia and the abundant  literature on it occurs in two ways:

The first kind is unexpected. You stumble on it in seeing old pictures or listening  to an old song. It is spontaneous and pleasant  and reminiscent  a happier easier time.

The second kind, the one owe so much of our timelines to is a product of social media. It’s all the reboots and flashback Fridays and trend revivals that remind us 20 somethings about our pasts and that the future is approaching, fast. This kind of calling back usually has the agenda of sell us something or reminding us of FOMO. But we love it. And media producers know it- and know how to sell it to us.

@ashleyolsen_ 😘

A post shared by Mary Kate Olsen (@marykateolsen__) on

The Internet

Nostalgia and the Internet share a most beneficial relationship.

Social media you could argue is anchored on nostalgia. Its about reconnecting and recording our lives- Facebook even calls it a Timeline not to forget their memory feature. Instagram is anything but instant with its #tbt and analogue photo filters. Google Plus (people use it) has a default feature that records and maps you geolocations (yeah creepy af). Google even allows you to export your web history now so you can keep your stalking/search archives.  Twitter lets you do the same and let’s others see your tweet history too. Even Pinterest is premised on an old fashioned idea of organization of future aspirations.

Buzzfeed gets its own paragraph. They have grown to be a pop culture reference book and 90’s chapter is extensive.  Their quizzes are a trip to yester year catering especially for us millenials. Which ”90s Movie Soundtrack Are You?” asks one. “What percent 90s kid you?” asks another. “Which Iconic ’90s Teen Girl Are You“asks yet another.  They just go on.

They have a whole tag of 90s related content, that includes articles, songs and recipes. They supply us millennials with all the content we want to see so we subscribe to the listical style of Buzzfeed and visit them religiously.

There is no doubting the Internets selling of nostalgia. It’s made the past relevant and sought after. It’s the only way the millennial can hold on and relive, their only way into the future.


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