Full House has become Fuller House and gotten renewed for a second season. Chokers and brown lipstick rule the runways. Iggy Azalea remade Clueless . Girl bands are back and soft grunge pastels are the new black. It’s clear that we having a young moment of 90’s nostalgia, as we the millennial move into our adulthood, desperate to relive and remember our childhoods.
Social media is probably this centenary’s most influential person. Its game changing knows no bounds. Almost every aspect of 21st century life has had to adapt to the online giants that controls both our actions and interactions. And popular culture is no acceptation.
Popular culture is dependent on the relationship between it media producers and media consumers. It needs to be made (by the producers) and received (by the consumers) in order for it to even be popular culture.Social media helps facilitate this relationship by being a space through which the producers can interact more closely with its consumers. This interaction creates a more tailered media enviroment, what you want is what you see. More things can be made and thus more received. Social media allows all this to happen all this in 3 ways promotion, interaction and release.